LG Water Purifier Mall Activation
 

The Task –

To introduce LG Water Purifiers with Stainless Steel tank along with breaking the myth that plastic containers of water purifiers aren’t good food health.
 

The Idea – 

We will install dummy water purifier consoles on the bathroom taps of prominent places like malls, restaurants, clubs. There placement will create an illusion that the water in the tap is coming from a plastic water purifier. While the shocking visual will catch them with surprise, the message on them – ‘You drink the same water from your water purifiers’ will convey that the quality of their drinking water is as bad as of bathroom tap water.